For those of you who don't know, last year, 17 cosmetics launched a new campaign, a new and innovative way to spread the word about any new collections they release, they decided to go musical.
17 cosmetics decided to collaborate with new up and coming artists who are looking for their big break. They asked the artists to come up with a song inspired by their new collection/products, chose a winner and in return they helped to get the artist into the public eye by recording and releasing the song, a music video and promoting them on various other 17 cosmetics social networking sites such as Facebook and Twitter.
The most recent collaboration with 17 cosmetics is with Beca an electro pop artist all the way from New York City who wrote the song, 'Who's checking who out', inspired by the newly released Peep show mascara. The song is very 80's retro, electro pop, has a great beat and easy to have a dance too. I personally think it's a great song and an even greater way to advertise the latest in beauty.
Now, onto the inspiration behind the song, Peep show Mascara by 17.
Available from Boots in Black or Brown/Black for £6.29. 17 claims the 'fibre-rich formulation lengthens lashes from root to tip' giving you 'voluptuous volume and no clumps...just a full flirty flutter.'
To me this sounds like it has all the properties i love from a mascara and the packaging is pretty amazing, pink and lace, yes please!
The price i think is a little on the pricey side considering the brand however the reviews i have read on the boots website are nothing but praise. I may have to pick this up sooner rather than later.
So, what do you think, do you like the song and what do you think about this sort of advertising?
Have you tried this mascara, is it worth a buy?