Thursday, 5 July 2012

Mothercare Christmas in July Press Day



Mothercare
Baby K
Blooming Marvellous
Little Bird


I was recently popped along to the Mothercare Christmas in July press day and had a browse through the exciting new collections including Baby K, Blooming Marvellous and a delightful brand new range designed by Jools Oliver.

To be completely honest the main Mothercare clothing collection was pretty uninspiring. Consisting of the usual A/W colours, browns, creams, dark greens and reds. However i did spot a couple of diamonds in the rough including some very on trend bottle green girls skinny jeans, some stylish grey boys cuffed joggers and some brightly coloured 'Hunter' style wellington boots which are definitely a must for any little one as the months turn cooler and the rain gets heavier.

Moving onto the 'Baby K' collection by Myleene Klass. This collection was more up my street, with some great detailing and feather prints it is very on trend without being too grown up. I particularly loved the indian headdress t-shirt and fell in love with a plain cream t-shirt with a gorgeous feather motif around the neck, certainly will be picking that up for my own little girls!

Mothercares maternity range 'Blooming Marvellous' (cute name right?!) also was full of on trend details including lace, metallics and my favourite, peter pan collars. Everything, as usual looked super comfy while still being stylish and, of course, flattering for your growing bump. I personally loved the cute little  peter pan collar on a navy with white polka dot top, very cute and versatile.

Finally, onto my favourite part of the whole event. The brand new 'Little Bird' collection inspired and designed by mother of 4, Jools Oliver, wife of chef, Jamie Oliver.
What i love about this collection is that it was in fact inspired by a Mothercare original that was one of Jools Oliver's personal family heirlooms. The adorable gown with a sweet little fawn motif was worn by Jools herself and then passed on to each one of her four children. With Jool's encouragement Mothercare have recreated the gowns timeless design for a new generation to enjoy and what a fabulous design it is to bring back.
The whole collection is full of nostalgia with plenty of retro textures and prints however for me, the newborn and nursery pieces were the highlight.
Using a cute whimsical theme including fawns, toadstools and florals it is an absolute delight, perfect for either gender, i only wish it was around when my two were young.

What do you think of the upcoming collections?
Will you be heading to the shops on August 17th to check out the new 'Little Bird' collection?

Char, M and E
xxx

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